What are UTM parameters?
UTM parameters are short labels on a link that help your analytics distinguish a campaign source and message.
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Links & tracking · Browser-only utility
UTM campaign link builder
Add clean, consistent UTM parameters to a campaign URL so analytics can distinguish traffic sources.
Runs locally in your browser. No server upload or AI request is used for this tool.
Before you use it
Keep the useful details true.
- The tool normalizes tracking values locally; it does not track clicks or send data to analytics.
- Use a naming convention your team can recognise later.
How it works
- 01
Paste the page you want people to visit.
- 02
Add source, medium, and campaign name.
- 03
Copy the cleaned URL and use it consistently wherever that campaign appears.
Common questions
Should I use them on internal website links?
Usually no. Use UTM labels on links that bring visitors from outside your site, not between pages on the same site.
When the work repeats
Useful drafts start with your business—not another blank prompt.
Mazuly uses business context you approve to prepare the next move around real reviews, offers, photos, and customer moments. You decide what happens next.
See how Mazuly works